Things of note for the week ending March 7th, 2014.
1. Flash. Gordon.
This original poster made me smile a lot when I saw it. Related fact: about ten years ago I received Flash Gordon on DVD on the exact same day that I happened to meet Brian Blessed. Yes, he signed it. Yes, it is a treasured possession. And yes, he was awesome.
2. Creating Your Habit Environment Old habits are hard to break. Zen…
Forgive the poor leader image but this had to be done.
Ladies and gentlemen, I would like to present to you two brand videos. One from LG Mobile, for the new LG G Flex (actually quite a good phone) and the other from Sony Mobile, for the QX100 lens/camera mobile accessory (a fantastic, if little bulky, hardware add-on).
One of them is the worst piece of branded content I’ve ever seenand the…
"So what is the big secret that these brands share? What does it take for a piece of content to go viral? The fact is that there is no easy answer to those questions, says James Whatley, social media director at Ogilvy & Mather Advertising London, part of the international advertising, marketing and public relations giant that created Dove’s Real Beauty Sketches. “You may as well read an instruction manual on how to win the lottery,” he says. “Yes, you might pick up a few tips, but any major success will be purely accidental.” Creating the best possible content is a good start, of course, and promoting that content should be the next step. “Viral hits ride the zeitgeist, they capture the imagination,” says Whatley – but they also “have significant investment behind them to ensure that enough eyes turn into enough clicks and enough shares.” In other words, Real Beauty Sketches did not succeed on emotional resonance alone. It was also backed up by a rock-solid media planning, distribution and public relations strategy."
Things of note for the week ending February 21st, 2014.
1. How do strategists level up? This piece, written by Clay Parker Jones from Undercurrent, puts forward an extremely well-thought-out and logical case for how to ‘level up’ as a strategist. The whole articleis worth a read (it’ll take 10mins to consume but you might be coming back to it for a while to come), especially for the planners and…
They’re here, and they look awesome. The newest and weirdest addition to the Marvel Cinematic Universe (yes, this is what ties into that post-credits sequence in Thor: The Dark World) and it looks AMAZING.